Use Case
Competitor Analysis
Discover who uses competitors' software. Track migrations. Be first when targets switch.
Know your competition
Your competitor's customers are your best prospects. They already understand the problem. They're already paying for a solution.
But how do you find them? And how do you know when they're ready to switch?
Track competitors at scale
Build competitor customer lists
"Show me all sites using [Competitor Product]" — instant results with evidence.
Monitor migrations
Get notified when sites switch from competitors to alternatives. Perfect timing for outreach.
Find the "missing tool" opportunity
"[Competitor Platform] + missing [Your Category]" — high-intent prospects in seconds.
Track technology combinations
Understand what else your competitors' customers use. Find patterns in their tech decisions.
Competitor analysis playbooks
"Mailchimp → Klaviyo migrations"
Track sites removing Mailchimp and adding Klaviyo. Understand migration patterns.
"Sites using HubSpot but not HubSpot CMS"
Find HubSpot customers who haven't adopted the full platform. CMS upsell opportunity.
"Shopify stores removing [Competitor App]"
Catch unhappy customers at the exact moment they're looking for alternatives.